I have tried all morning to reach a live person so I can cancel the Pay-As-You-Go transaction i made yesterday at a Rogers store, but this service is fully automated, and cancelling is not one of the options. I've sent an email but I have never received a reply to any email I have sent in the past. I am cancelling because I wasn't told that it cost 40 cents per minute. When I read the information after the fact, I worked out that paying $100 up front for a year at 40 cents a minute gave me 250 minutes, even less because they're deducting 75 cents a month for 9-1-1 calls. But I was told I would get 400 mintes for my $100.00. This is gross misinformation the clerks are required to give the consumer, and it's an unethical business practice in the extreme.