Yellow Pages is a nightmare. Over the years, our business has spent hundreds of thousands of dollars with YP 1/4 and 1/2 page ads, as well as their "online" services. What a joke. It is obviously necessary to have the best online presence these days, because that's where customers are. We have found an excellent boutique firm that does amazing design work (another thing YP could never do) as well as customized solutions and SEO that ACTUALLY generates trackable business. For less than we ever spent on YP. So, the solutions are out there, you just have to find the right people, and FORGET YP!!!
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