by the time you know about it they have your money. AND HOW YOU CAN TURN THIS ALL AROUND BY USING LIVE CHAT AS IT IS MEANT TO BE USED. Have you seen those chat buttons on websites? Have you ever wondered if it could work for your business? OR DO YOU THINK THAT NOBODY CAN BE BOTHERED TO USE IT AND IT WILL ALSO BE A DRAIN ON YOUR RESOURCES? For those people that don t know "Live chat" is the equivalent of using texting capability on your website. You communicate in real time with your website visitors. Sounds straight forward enough doesn t it? Well it would be if it was used properly! You see the problem is with the way live chat has been sold and with it the resulting expectations. The application of Live Chat in an AFTER sales support environment is the perfect place because by definition the people coming to the site have come there for a very specific reason. BUT what happens when this model is used to try to generate sales? In the sales environment people want to be left alone until they are ready to buy. Consider your own experience. You walk into a clothes shop. After 2 minutes a voice says "Can I help you"? You automatically reply " No, thanks . What does the sales girl do? She shuffles away and leaves you alone with no hope of knowing when is a "good "time to talk with you. And it s exactly the same for online business. . A PROACTIVE CHAT INVITATION SCARES PEOPLE AWAY. And the simple fact is no matter how sophisticated the technology or the "cleverly" scripted proactive interventions are, people want to talk when they are only ready to talk and that is it. IN OTHER WORDS IT S A HIT AND MISS APPLICATION THE WAY IT S CURRENTLY USED. And sure some of the time you will get lucky. BUT YOU CAN NEVER BE 100% sure they are ready UNLESS THEY OF COURSE INITIATE THE CHAT. And this is the part that the old fashioned chat companies just don t let on about. They actively encourage you to buy the chat software for sales purposes and they tell you that you will increase your conversion rate by 20-25% and maybe this can happen by itself but it is rare. More likely you will switch the chat button off yourself due to non-use, mis-use (ill timed interventions) or just simply you don t have the dedicated resource to wait around on the off chance someone will want to chat with you over a sales issue. Because what they will actually do is click away to your competition where the information is laid out a bit more clearer so they actually don t have to waste time chatting with you"¦ THAT IS WORTH REPEATING ISNT IT? THE KEY HERE IS THE FLOW OF THE WEBSITE AND KEEPING THEM INTERESTED IN YOUR WEBSITE CONTENT AND THAT CONTENT IS WHAT WILL SELL FOR YOU "“ NOT THE LIVE CHAT BUTTON. And here is the secret of its misuse and ultimately its right use. THE KEY IS NOT TO BE TAKEN IN BY ALL THE RUBBISH WRITTEN ABOUT "YOU WILL INCREASE YOUR ONLINE CONVERSIONS BY BLAH, BLAH %". You might do but you won t find out until you have dedicated a fair resource behind it and even then without the right tools to help you time the intervention its still hit and miss.
Promptchat is Kingston-based company (Ontario, Canada) with a phone number 6134417777. Our data show that the company is located at the address: 26 Baiden St. The company has a web site: www.promptchat.com.
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