Andrew Lane is a marketing strategist and meeting facilitator who specializes in helping managers, executives and boards as they define their future market activity. He works with clients to understand the potential and barriers in markets, analyzing the long term returns and risk of alternative strategies. Andrew s extensive background assessing data and organizational resources combined with his current perspectives on marketing trends ensures valuable insights that translate into efficient resource deployment and sales growth. Prior to founding his own business, Andrew worked with Canadian National Railways for eight years. In a series of middle and senior marketing management roles, Andrew sourced and analyzed data related to continental and global markets, identifying evolving marketing trends, competitive advantage and winning positioning strategies. He also created processes to collect, manage and leverage market intelligence, including assessing where profits accrue in the value chain and how to leverage competitive advantage through marketing mix tactics. Andrew negotiated directly with buyers and suppliers in addition to guiding several key business development projects. Lane holds a Master of Business Administration degree from the University of Manitoba specializing in Marketing and Organizational Strategy as well as an undergraduate honours degree from Brandon University. FAQ Facilitating Andrew Lane is a trained facilitator and applies his knowledge of group dynamics and facilitation processes in a range of consulting engagements to assist group decision making. More than a simple vote, this requires management of personalities, resolution of conflict, and identification of the key issues underlying our decisions. With his experience as an analyst and strategist, Andrew brings perspective to discussions without the strong opinions of an internal stakeholder. This allows issues that need to be discussed, to be discussed and addressed in a constructive manner. Lane uses proven and relevant facilitation processes that generate your best ideas, empowering your group to make quality decisions. Process outcomes include people having been heard, conflict resolved, clear decisions with action plans to move forward. Strategy Strategy is more than inserting facts in a template and working through a process that looks at the key factors. Good strategy reflects perspective. Finding relevant information and leveraging this into knowledge. Finding the best position for your products and organization to win. Drawing on experience and perspective, Andrew works with your team to create a living strategy "“ one that evolves with you and your world. Sometimes knowing what question to ask is more important than having the answer. Training Experienced in adult learning and university level training, Andrew Lane applies a range of learning models to engage participants and create a valuable learning experience. One size does not fit all! Course materials are designed to reflect and capture individual learning experiences, providing a key resource for future use.
A. C. Lane Consulting Inc is Brandon-based company (Manitoba, Canada) with a phone number 2047272516. Our data show that the company is located at the address: 59 Neepawa Dr. The company has a web site: www.laneco.ca.
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