Magazine readers value both editorial content and advertising as sources of information. The integrity and long-term viability of magazines depends, however, on a clear distinction between the two without it, both editorial and advertising lose credibility with the reader. The following guidelines are intended to help editors, publishers and advertisers maintain an industry-wide standard for preserving this crucial distinction. The guidelines have been designed so that both editors and advertising sales teams clearly understand them, and are able to confidently communicate them to customers. The editor or editor s designate should have the opportunity to monitor compliance with these guidelines, complete with ample time to recommend necessary changes prior to publication. The ultimate responsibility to follow the guidelines rests with the publisher. An advertisement is content paid for by an advertiser to promote its products or services. Such content may appear as a single page, double-page spread, fractional configuration, insert or onsert. Special advertising sections are addressed separately in these guidelines. 1. LABELLING Any advertisement that contains text or design elements that have an editorial appearance must be conspicuously identified with the word "advertising" or "advertisement." 2. APPEARANCE The layout and design of advertisements should be entirely different from the publication s normal layout and design. 3. COVERS No advertisement may be promoted on the cover of the magazine or included in the editorial table of contents, unless it involves an editorially directed contest, promotion or sponsored one-off editorial extra (see #7). 4. LOGOS The magazine s name or logo should not appear in advertisements, unless the advertisements are for the magazine and/or its promotions (or the advertised product has previously received an editorial award or review from the magazine). Advertiser logos should not appear on editorial pages, except in a journalistic context, including editorial driven contests, promotions or sponsored one-off editorial extras (see #7). 5. ADJACENCY Advertisements should not be placed immediately within or immediately after editorial content that includes mention of the advertised products or services. Exceptions are allowed for listings and contest sponsors. 6. PRODUCT PLACEMENT No advertiser may purchase product placement or mention in editorial pages, photographs or illustrations. 7. SPONSORSHIP An advertiser s name or logo may not be used to suggest advertising sponsorship of any regularly appearing editorial. Nor shall any regularly appearing editorial be labelled as "sponsored" (or "brought to you by" or any other variation thereof) by an advertiser. Sponsorship language may only be used with one-off editorial extras, such as special features, sections, contests, standalone brand extensions, inserts and onserts, provided the editorial content of the editorial extra does not mention or endorse the advertiser (and the advertiser does not have input in the creation of the editorial). Sponsorship language may also be used for annual awards programs and rankings.
Boulevard Lifestyles Inc. is Victoria-based company (British Columbia, Canada) with a phone number 2505988111. Our data show that the company is located at the address: 612 View St. The company has a web site: www.victoriaboulevard.com.
Unfortunately сompany staff has not yet provided of company's activities, mission and detailed description.