Small businesses looking to succeed and be sustainable long term need to connect emotionally with their audience. The competition is fierce, the arena crowded, but a strong brand stands out. Your brand is your story, and people fall in love with stories, trust them implicitly and pledge loyalty to them. How an organization is perceived IS their brand and it affects success or failure. Often a question like this is explained with more questions. As an organization, ask yourself, who are you? who needs to know? how will they find out? why should they care? These are the essential, foundational underpinnings of a brand. Well known brand expert and author, Marty Neumeier, sums it up like this: "Brand is not what you say it is, it s what they say it is." A brand is therefore a feeling, belief or association in the minds of your audience about you that is positive or negative.
Branding and Design for Small Business & Non-profits is Waterdown-based company (Ontario, Canada) with a phone number 1.905.690.3552. Our data show that the company is located at the address: PO Box 1412 299 Dundas St E. The company has a web site: www.semanticdesign.ca.
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