Developing and executing innovative research techniques to address linear and complex business issues. The objective of our research is to understand how consumers experience and understand the business, the product, the category and the world they live in. Go to market strategies are developed by mashing a thorough and meaningful understanding of the people in the world, with a laser-like sense of the mission, vision and values of the organization. Partnering with our clients we define the resulting value propositions in experiential terms: not what the organization does for the customer, but how the customer experiences the organization holistically. We identify the most motivating, differentiating experience enjoyed by consumers, and use this as the central idea that will qualitatively inform all aspects of the organization ’s go to market strategy. This central idea is often called the brand essence.
The Bay Charles Consulting Company is Toronto-based company (Ontario, Canada) with a phone number 4169673337. Our data show that the company is located at the address: 151 Bloor St W. The company has a web site: www.baycharles.com.
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